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FUK U OK... What the hell?
It's Sunday morning. Leslie, Rene Zellweger ('Rene Zellweger' is the alias I'm using for my 13 year old daughter. Catchy huh?) and I are reading the journalistic trophy known as the Macon Telegraph when I came across this ad in the coupons section.
I looked at "Rene", pointed to the title of the product and said "can you phonetically pronounce this one for me?" She looked at it, slowly read it, then blew frosted flakes, if you look close you'll see the frosted flake stain on the thumb.
What marketing savant came up with this? Then I imagined myself a fly on the wall during the creative brainstorming for this product:
Creative marketing guy #1: "Let's see, it's a vibrator that fit's on your finger. I know let's call it the 'FINGERATOR 2000'."
Creative marketing guy #2: "Nah, Fingerator 2000 sounds like a surgical device for an orthopod. We need a name that captures the essense of the product."
Creative marketing guy #3: "Yeah, something that says... "DIGITDIDDLER!"
Creative marketing guy #2: "Digitdiddler... Digitdi.... DIGITDIDDLER! I love it! That's perfect! Google the name and see if someone else is using it."
Creative marketing guy #3 walks over to the computer and types d-i-g-i-t-d-i-d-d-l-e-r into Google. Google responds: "Your search - 'digitdiddler' did not match any documents. Did you mean: George W. Bush?"
Creative marketing guy #3: Walks back to the trio and says "Nope can't use it. Too political."
Creative marketing guy #1: "Think, think, think... What one word says masturbatory appliance?"
Creative marketing guy #3: "How about 'Foo-Coff'?"
Creative marketing guy #2: "Nah, Sounds too much like a Japanese decongestant. But I do like the Oriental Massage tie in."
Creative marketing guy #3: "I know! What about Fah-Q?"
Creative marketing guy #2: "Nope, too arabic-ish."
Creative marketing guy #1: "Better yet how about 'FUKU', but we pronounce it 'foo-koo'!"
Creative marketing guy #2: "Foo-koo. FUKU. OK! I like it! But it needs a number."
I'm sure this creative braintrust is also responsible for the name "Hummer".
1/25/2004 12:44:53 PM
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